The company offered a version of its adult Happy Meal that was themed to the most popular sitcom of all time, but only in one ...

To get a collectible cup, one has to order a McDonald’s Collector’s Meal. These “Adult Happy Meals” come with a surprise cup. The cup comes wrapped. It comes in six different themes ...

McDonald's, a fast-food brand, set a record ROI for the brand with its Adult Happy Meal campaign in the USA which tapped into old memories to create new ones. We’re long-term subscribers to WARC and ...

Fast food giant McDonald’s is getting into the gift-giving spirit this holiday season with a limited-time two-toy Happy Meal that it is rolling out on Tuesday. McDonald’s will increase its ...

The self-proclaimed “kids’ meal connoisseur,” who ... Previously, McDonald’s had been tinkering with the concept of adult Happy Meals, which have included collectible toys.

We also saw success from our One McDonald's Way approach to marketing, combining cultural relevance with global reach through a Friends TV show-themed Adult Happy Meal featuring our core menu items, ...