Attorneys seeking approval of the $2.8 billion NIL settlement argued against objections to the "intergalactic paradigm shift" ...

Rep. Gus Bilirakis (R-Fla.) opened Tuesday’s House Commerce, Manufacturing and Trade Subcommittee hearing on college sports ...

Fifth Third, a personal banking company, announced their new name, image and likeness program to support and promote ...

Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.

Schools want to protect their future rights by "sublicensing" the NIL revenues athletes derive from sponsorship deals and ...

Texas QB Arch Manning landed a new deal with Uber this offseason as he continues to add to his NIL portfolio. The passer ...

The USC Trojans have the No. 1-ranked recruiting class in 2026 according to 247Sports. In past years, it may have seemed too early to consider that a major win.

The Utah basketball program fired head coach Craig Smith midway through its 2024-25 season. That unexpected dismissal came while the team was largely ...

Texas starting quarterback Arch Manning has piled up NIL deals since the end of his redshirt freshman season. Previously announced as a Red Bull athlete, Mannin ...

An anonymous donor is pledging a six-figure contribution that the athletic department is parlaying into a match campaign.

One of the biggest stars in women's basketball is dishing out a different type of assist: helping college students with ...

Meanwhile, Arch Manning made some noise off the field on Tuesday with a new NIL deal. In a collaborative post on social media ...