This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, shut its doors for the last time Sunday. The COVID-19 pandemic, followed by last year's eight-month closure of East Wells Street,

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After 56 years of business, This Is It!, which identifies as Wisconsin’s oldest continually operating LGBTQ+ bar, is closing their doors. This Is It! announced the closure in a post on social media.

This Is It!, one of the country's oldest LGBTQ+ bars and a Milwaukee institution, closed its doors permanently Sunday. The Covid-19 pandemic and an eight-month closure of East Wells Street last year "put the business in a position that we could not ultimately overcome,

Milwaukee’s longstanding gay bar This Is It!, located downtown at 418 E. Wells St. near Cathedral Square, has closed permanently as of Sunday, March 9,

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