Accor aims to grow its luxury and all-inclusive brands in North America and Central America, while focusing on luxury segments due to market dominance by major brands like Marriott and Hilton.

While inflation and reduced consumer sentiment present near-term demand headwinds, we expect Accor to expand its share in the hotel industry over the next decade as a result of its solid loyalty ...

Accor has recently exited dozens of properties to maintain brand standards, particularly focusing on legacy mid-market brands like Novotel but also legacy luxury brands like Fairmont. Morin said ...

Accor has been intensifying its focus on luxury hotel brands, a segment where Accor was once an afterthought but now competes seriously with powerhouse brands from Four Seasons to Aman.

Accor announces that its loyalty program, ALL, has welcomed its 100 millionth member, demonstrating its attractiveness and ...

With over 5,600 properties worldwide and 45-plus brands, ranging from high-end luxury to budget accommodations, Accor has an option for everyone. To earn ALL points, you must sign up for a free ...

Accor is enhancing its operational efficiency and expanding its use of technology to support its two-track strategy of luxury growth and economy brand profitability. Accor has reported an 11% ...

After Bazin took over Accor in 2013, he transformed the company from a European-focused, midscale operator into a global player with 47 brands spanning everything from budget roadside lodgings to ...