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Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform
Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...
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iSpot Gets Joint Industry Council’s Certification For New Cross-Media Methodology
The U.S. Joint Industry Council set up by the TV business to modernize and evaluate ... The Media Rating Council has already accredited iSpot’s ad catalog and airings data.