Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...

You may have noticed there are now ads popping at the beginning or during your TV show or movie on Amazon Prime. Here are a ...

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're ...

A nonprofit consumer advocacy organization studied Amazon's search results for 50 products and found many sponsored results.

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in ...

Amazon‘s share of the digital ad market continues to balloon: The ecommerce giant reported $17.29 billion in advertising sales for the fourth quarter of 2024, an increase of 18%. Overall ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

By Winston Cho A lawsuit accusing Amazon of misleading Prime subscribers by charging them an additional fee to stream movies and TV shows without ads has been dismissed. U.S. District Judge ...

Amazon hopes to tap its first-party data to measure the effectiveness of sponsorships and traditional ad units with tis audience. The company feels advertisers will pay a premium for presenting ...