Calif. toy giant behind Barbie announces layoffs days after Trump tariff talk
Mattel, the El Segundo, California, toymaking giant behind Barbie and Uno, is laying off 120 workers. The company is on a ...
Mattel turns Philippines’ mythic foetus-eating demon manananggal into cute Monster High doll
The toymaker reimagines a creature that has sown terror among generations of Filipinos. Read more at straitstimes.com.
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Mattel unveils Monster High doll inspired by Filipino 'manananggal'
Mattel, the renowned Barbie maker, has expanded its Monster High collection by introducing Corazon Marikit, a doll inspired ...
Master of Mattel's Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie'
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
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Mattel unveils a ‘manananggal-inspired’ doll
Manananggals are viewed as terrifying because legend has it, they slay people. But this manananggal doll isn’t—instead, she’s ...
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Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...
New China tariffs may mean higher toy prices, but Mattel and Hasbro are working to blunt the impact
Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...
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Mattel CEO aims to offset Trump’s tariffs by shrinking manufacturing, making more movies
WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...