Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

what makes a great brand and why it’s important for your real estate business, plus tips for creating and showcasing your own custom real estate brand. Real estate branding is a message to the ...

This year saw the release of some major rebrands and new logos, plus real innovation in sectors – from death to the law – that have previously proved resistant to modern branding techniques. We ...

Manipulative? Sure it is. It's also brilliant. Because it works. So what do you need to do to launch an emotional branding campaign for your company or product? Here are five tips to get you started.

In an increasingly competitive telehealth weight loss market, thoughtful and transparent branding is critical.

In that environment, drumming up support and resources to execute shareable brand experiences can be challenging. Here are some tips to increase your chances of success. 1. Talk about it! To your ...

From lens focal lengths and fill-flash to portraits, macro or stunning landscapes there are techniques for everyone. Learn how to use metering, considering composition and shoot everything from ...

Discover the essential steps to becoming a brand manager, including education, skills development, and networking strategies.