About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...
In this episode of the WARC Podcast, WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. 01:49 – What has been the reception to the results of the ...
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