George Clooney's Casamigos, once the darling of the booming celebrity-owned tequila market, has had a tough couple of years with consumers. Sales of the tequila reportedly dropped by 21% in the ...

George Clooney has decided to sell his tequila company Casamigos to Diageo for as much as $1 billion, the company said Wednesday. SEE ALSO: George Clooney sells tequila with the help of drunken ...

It’s probably handsome George Clooney’s fault; he and a mate started making their own tequila, Casamigos, apparently just for themselves and a handful of pals. Apparently, allegedly.

In the past five years, they’ve all used their megastardom to add to a growing lineup of celebrity tequilas—an already crowded category that now risks getting slammed by President Donald Trump’s ...

Spurred by these trends, Diageo in 2017 agreed to pay up to $1 billion to buy Casamigos, the tequila brand co-founded by actor George Clooney. President Trump’s threat of a 25% tariff on Mexican ...

At this point, celebrities and tequila are an unsurprising match. From George Clooney’s Casamigos to Kevin Hart’s Gran Carmeno, the pairing of star power with the smooth agave spirit is common.

(Photo: Casamigos)[/caption] It was only a matter of time before Clooney's Casamigos expanded beyond tequila. In 2018, the ...

Celebrity endorsement - The tequila boom was good news for Clooney and the other founders of Casamigos who sold their brand to British drinks giant Diageo in 2017 in a deal worth up to $1 billion.