The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in ...