Upperclassmen were once all too familiar with the sight of construction tape and barriers on Hamilton Street surrounding Olin ...

Are you a science major, a big-window aficionado or just looking for somewhere to sit because you got lunch from the O’Connor Campus Center (the Coop) at noon on a Tuesday? Look no further: Colgate ...

This case history shows how advertising helped Colgate achieve its highest-ever share of the UK toothpaste market. The decisive factor was the introduction of Colgate brand advertising in 1995. Brand ...