Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.
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The DC Multiverse Ends as DC Comics Debuts New Mattel Partnership
DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...
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McFarlane Toys’ DC Super Powers Line Adds This ‘Supergirl’ Villain Ahead of 'Woman of Tomorrow'
With all that anticipation surrounding the brand, companies like Funko and McFarlane Toys are doubling down ... similar to past waves in the DC Super Powers line. Each figure will retail at ...
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What Warner Bros.’ Partnership with Mattel Means for DC
Warner Bros. Discovery (WBD) announced it has inked a multi-year deal with Mattel, allowing the toy company to license the ...
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Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement
Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise ...
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McFarlane’s DC Multiverse line unveils Batman 1989 and Batman Begins action figures
McFarlane has unveiled two new Batman action figures coming to its DC Multiverse line which includes figures of the Dark ...