In the '90s and early aughts, it was nearly impossible to go anywhere without seeing the Gap logo sweatshirt ... president and creative director of Gap Inc., as well as chief creative officer ...

Thanks to this increased design sophistication, it's harder to pass off "lame work" like the new Gap logo. 3. Rebranding has to be more than just skin-deep For a rebranding effort to work ...

His taupe hoodie was emblazoned with an inverted Gap logo. “I was a Gap kid. I wore it all through high school and worked at Banana Republic,” Fresh said of the brand owned by Gap Inc.