Kantar's owners, Bain Capital and WPP, are considering selling the Worldpanel division for over 5 billion pounds. This ...

AI-generated representative image The digital landscape in India is a dynamic tapestry woven with evolving consumer preferences and emerging trends. Kantar, a marketing data and analytics company ...

New Delhi: Kantar announced the release of its inaugural "India in Search" report, an analysis, derived from data curation of Google search trends, further analysed by mapping emerging themes and ...

An intense summer could spell hope for consumer goods companies in urban markets. But it could pose a test of resilience for ...

according to the latest ‘India in Search’ report released by Kantar. Kantar examined the searches carried out by Indians across more than 400 validated search topics during a one-year period between ...

Kantar parent Bain Capital and WPP PLC are considering the sale of its Worldpanel division for $6.5 billlion, according to Sky News. Meanwhile, the Financial Times suggested that Kantar will be ...

The eyeball share of ads have been suffering as the number of screens are rising, but the essence of what India wants in ads is the same, observes Kantar. “India wants stories and emotions ...

March 9 (Reuters) - Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...