Adidas, Yeezy

Adidas finally out of the Kanye West business
And unless retailers were flush with cash going into the pandemic — or had robust online operations to float them before business opened again — the game of survival was suddenly much harder. When things ultimately reopened,
Adidas finally sold its last Yeezys – so why did it take more than two years to cut Kanye loose?
Adidas has officially severed its ties with controversial rapper and designer Ye, formerly known as Kanye West, after selling off its final batch of Yeezy sneakers. The sportswear giant announced yesterday it had cleared its remaining stock of the once-popular sneaker brand it developed with the artist.
Adidas' fourth-quarter sales top expectations as final Yeezy stock sold off
Adidas on Wednesday reported an uptick in fourth-quarter sales that exceeded expectations, as the retailer sold off its last remaining Yeezy stock.
Adidas sells final pair of Yeezy trainers - years after cutting ties with Kanye West
Adidas has sold the last remaining pair of Yeezy trainers - more than two years after cutting ties with Kanye West.
Adidas just sold off its final Yeezy shoe. Some of the proceeds are going to fight antisemitism.
After Ye’s, formerly known as Kanye West, antisemitic comments in 2022, Adidas chose to part with the rapper and donate proceeds from the remaining shoe line to charities that help to fight
Adidas Dumps Its Yeezy Inventory Amid Kanye West's Antisemitic Remarks
Kanye West's empire is taking a major financial hit. This week, Adidas announced that it had sold its final shoe from his brand, Yeezy. The music mogul was dropped from the partnership after he made some extremely offensive remarks.
Adidas sells off last Yeezy sneakers — as it braces for sales hit from Trump’s tariffs
Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...
Sportico on MSN7d
Adidas Sells Last Yeezy Sneakers as Brand's 2024 Sales Hit $700M
The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as ...
The Source9d
Rappers and Their Sneaker Collabs with Major Brands
Hip-hop and sneakers have always been intertwined, but today, many artists are landing collaborations with major brands.
Adidas profits up after 'Yeezy' scandal, but job cuts to come
Despite returning to profitability as it moves on from its collaboration with the rapper Ye, the German sportswear ...
Adidas: There is ‘not one Yeezy shoe left in our inventory’
In addition to ridding itself of that inventory, CEO Bjørn Gulden also confirmed 500 jobs at its headquarters have become ...
RTÉ Ireland7d
Adidas sells last pair of Yeezy runners
Adidas has today forecast its sales would slow slightly from a strong 2024 and grow less than 10% this year, sending shares ...
Nordot on MSN7d
German sportswear firm Adidas back on track after messy 'Yeezy' split
German sporting goods manufacturer Adidas is back on track after the collapse of its once-lucrative Yeezy partnership with ...