For restaurants, a visit from a food critic can be a double-edged sword. In the age of food influencers and content creators on social media, the effect is amplified: A negative review reaches a ...

TikTok's Keith Lee shares his rave review of la Barbecue in Austin, highlighting its Michelin-starred dishes during his SXSW ...

The MMA fighter turned TikTok food critic dished on his favorite food cities, his key to trying the most foods, and how he ...

and the “Keith Lee Effect” has been known to make or break restaurants. Lee’s review shut down an all-you-can-eat sushi restaurant in Seattle after his fans alleged they saw a worm move in a ...

Keith Lee made a splash in the Dallas-Fort Worth dining ... Multiple locations. “Quick and fresh sushi. My reliable Dallas go-to nigiri spot. The tuna hand roll is my personal favorite.” ...