To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Marketing Mix Modeling (MMM), a decades-old technique, has re-emerged as a popular approach to estimating incrementality and quantifying the effectiveness of various channels due its holistic nature, ...

While rethinking your digital strategy, rethink your metrics ... Choose metrics that align with your particular marketing mix, because digital marketing is not a one-size-fits-all process. Start from ...

After building clarity around its points of difference and overhauling its subscription model, Wild Nutrition believes now’s ...

Sport and entertainment’s unique ability to deliver meaningful, scalable, brand-safe experiences is reframing the role of sponsorships and partnerships in the modern marketing mix. In the face ... the ...