Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...
Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.