Junior Bridgeman, a longtime NBA forward who would eventually go on to become one of the wealthiest ex-athletes in the world, died at 71 on Tuesday, the Milwaukee Bucks announced. According to WLKY, Bridgeman suffered a medical emergency during a speaking engagement in Louisville on Tuesday.

LOUISVILLE, Ky. (AP) — Junior Bridgeman, a basketball standout who led Louisville to a Final Four, played 12 seasons in the NBA and then launched an even more successful career as a businessman with stakes in publishing, restaurants and the Milwaukee Bucks, died Tuesday. He was 71.

Milwaukee Bucks co-owner and former player Junior Bridgeman passed away Tuesday at the age of 71. Bridgeman was the No. 8 pick of the 1975 NBA draft out of the University of Louisville by the Los Angeles Lakers, but was traded to the Bucks as part of the deal that sent Kareem Abdul-Jabbar to L.A.