Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...