Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised February 2025.) ...
I really do run a liquor store in a small town, and it really is a useful model for how all businesses could behave online. Because my store is in a small town, I've always dealt with instant ...
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