Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...
Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...
Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are ...
Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and Kurkure ...
The Cola wars have reignited, and this time, Pepsi is back with its signature wit. In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign ...
The Financial Express on MSN7d
Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive pushPepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...
PepsiCo announced Monday it will acquire the Shark Tank-inspired probiotic soda brand poppi in a nearly $2 billion business ...
With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...
PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.
Multinational giant PepsiCo has acquired Poppi, a brand of prebiotic "healthy" sodas that are part of the growing functional ...
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