Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign ...

Similar to Gatorade, Powerade is one of the sports drinks dominating the market. Powerade Zero is Powerade’s zero-calorie and zero-sugar drink, which comes in all the popular flavors like Fruit ...

Madness campaign, the brand, through Ogilvy, builds upon its commitment to college sports by showcasing the gruelling ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

Yahoo Sports' Jason Fitz is joined by 2-time national champion forward Alex Karaban to discuss the evolution of the program ...

In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.