The continued expansion of quick-service restaurants, eatertainment venues and discount retailers is likely to drive higher ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

In today's competitive landscape, many B2B companies are reviewing their strategies ... Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 ...

The stock market is divided into 11 market sectors based on the Global Industry Classification Standard, or GICS. This system, created jointly by Morgan Stanley and Standard & Poor's, sorts ...

Reserve Bank of India's new Governor, Sanjay Malhotra, announced on Friday that the RBI will set up a panel to conduct a comprehensive review of ... various financial market segments can ...

The launch of these new in-market audience segments signals a new era for advertisers, where data synergy and innovative partnerships drive the evolution of digital marketing strategies.