AI search tools confidently spit out wrong answers at a high clip, a new study found. Columbia Journalism Review (CJR) ...

M icrosoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This ...

Google Search Console is a powerful and often overlooked tool for keyword research. It provides real data directly from Google, showing exactly how a site is performing in search. Use it to find quick ...

As a writer, I wanted to hate Google's AI Mode, but I can't argue that it saves a ton of time on researching tricky questions ...

You should care for one simple reason. We know that AI can speed up some humdrum office tasks and boost employee efficiency. And it seems like AI search may become the norm, replacing traditional web ...

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

Then, they performed the same query within each AI search tool and graded accuracy based on whether the search correctly cited A) the article, B) the news organization, and C) the URL. The ...

Google Search's new features let you describe a fashion item you have in mind, try on makeup virtually, and test how an ...