SEE ALSO: Why are tweens so obsessed with Sephora? We asked them ... due in part to GRWM and shopping haul videos, some beauty brands have co-signed girls' use of their products.

After a Sephora employee recently went viral on TikTok for sharing a story about a 10-year-old girl being disrespectful and spending hundreds of dollars at the makeup store, Stefanie Eadie tells ...

A viral TikTok video has sparked widespread discussion about the dangers of using in-store makeup testers after ... Jessica Ebraheim, who visited a Sephora store, shared her experience on TikTok ...

It’s a girl’s dream: the Sephora spring sale ... Sephora for your shopping haul throughout the year. I like to take advantage of the great prices for shopping beauty finds.