Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo.

I ’m not exaggerating when I say I’ve read every one of Seth Godin’s books. (Call me a fanboy). A couple of years ago (pre-pandemic), I had the privilege of interviewing him at a business ...