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Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash Prebiotic soda brand Poppi send out ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Prebiotic soda brand Poppi, known for its 5 grams of sugar per can, is facing serious backlash from social media and the general public over vending machines. Ahead of Super Bowl LIX, the brand ...
Inc24d
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the chaos marketing mantle. The better-for-you beverage brands are at it again ...
NBC Connecticut1mon
Poppi sent vending machines to influencers — and it majorly backfired
“Like an influencer having a poppi vending machine isn’t gonna make me want to drink poppi 🤣,” wrote another. “🤨 wouldn’t this be great to put in the hospital to share with ...
The Drum29d
Where Poppi went wrong with vending machine misfire
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt went everywhere but required some clean-up. Buttermilk’s Jamie Ray ...
New York Post27d
Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi
It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply ...