Kimberly-Clark's Poise is one of many female-targeted brands planting a flag in the Oscar telecast, airing Sunday on ABC.

The stars of the slot: women.The 60-second "So Win" commercial aired during Super Bowl LIX and featured eight female athletes, delivering a strong message about the perception of women's sports. If ...

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive ...

The NFL, Nike and Dove had very strong spots that put women in athletics at the front of the conversation. The advertisements ...

For a few hours on Super Bowl Sunday (or Monday, in this case) these Philly women turned South Africa into South Philly.

Selection Sunday, where the full brackets are revealed, is Sunday, March 16. The men’s bracket reveal broadcast will air on CBS at 6 p.m. ET. ESPN will unveil the women’s bracket at 8 p.m. ET.

Nike released a Super Bowl commercial on Sunday centered around women's sports icons, including Caitlin Clark: ...

ABX Advertising Benchmark Index™ and ANA SeeHer™, partners and co-developers of GEM®, (the Gender Equality Measure), today ...

Super Bowl commercials featured positive messaging about women and girls in sports. Representation of women athletes in media, especially in a positive light, is crucial for young girls.