White and TKO have partnered with chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, to launch a new boxing promotion, Ring Magazine announced Wednesday. The executive leadership will be anchored by White and WWE president Nick Khan.

TKO Group, the parent company of WWE and UFC, is joining forces with the Saudi General Entertainment Authority to create a new boxing promotion, it was announced Wednesday.

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings,

UFC President Dana White and Saudi Arabian General Entertainment Authority Chairman Turki Alalshikh jointly announced the creation of a new boxing promotion Wednesday. According to Ring Magazine, Alalshikh signed a multi-year partnership with TKO,

TKO Group, the company that already houses WWE and UFC, is set to step into the ring with a new boxing promotion as part of a business deal with Saudi Arabia. TKO announced Wednesday it entered a multiyear partnership with Turki Alalshikh,