“Natural, soft makeup looks have been taking over for the past few years, so a main reason why this trend is going viral is ...

Looking for a way to spice up your makeup routine? Give aura beauty a try, a new trend that's exploding across social media.

Each droplet makes up its own unique part of her makeup looks. Josie also uses her hands and palms to spread the makeup across her face. She uses fan brushes for wider, more textured droplets.

As someone who’s spent a year working at Sephora, I’ve had the unique opportunity to explore and test countless makeup ...

Bold and unique makeup is taking over, and fierce face art is leading the charge. This tutorial demonstrates how to create a striking look that includes vibrant eyeshadow, a daring blue lip, and ...