March 9 (Reuters) - Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...
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Tesla scraps Elon Musk’s no-advertising mantra as stock nosedives nearly 30% this yearThe company spent an estimated $6.4 million on digital advertising last year, the Wall Street Journal reported, citing data from Vivvix, a subsidiary of ad-tracking platform MediaRadar.
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Multibillion-dollar market research group Kantar is set to be broken up and sold by owners Bain and WPP ...
Recently, our team at EVERSANA INTOUCH analyzed the top 50 pharma brand campaigns in 2023, based on spending data from Kantar’s Vivvix. The exercise not only helped us reflect on the amazing work in ...
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L.A. sees a surge of billboards for personal injury lawyers. You'll never guess whyAccording to the media intelligence company Vivvix, legal services have been among the top 10 industries featured in outdoor advertising in Los Angeles for the last decade. Advertising experts ...
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