Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season.

Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012. Nike have supplied Liverpool's kits since the start of the 2020-21 season.

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds per year.

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club

Liverpool Football Club (LFC) and adidas have reunited with a new multi-year partnership that will see the sportswear giant once again become the club's official kit partner. The deal is said to be worth £60 million (US$77 million) a season.

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee of approximately £30 million per season, supplemented by 20% royalties on net merchandise sales. According to UEFA, Liverpool generated an impressive £122.8 million from their Nike deal during the 2023/24 season.

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit partner from the 2025/26 season onwards. The German apparel company replaces NIke as the Reds kit sponsor.

Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit partner.Adidas will replace Nike as the club’s kit provider ahead of