This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, shut its doors for the last time Sunday. The COVID-19 pandemic, followed by last year's eight-month closure of East Wells Street,

One of the oldest continuously operating LGBTQ+ bars in the country has closed its doors. This Is It! announced in a Facebook post on Sunday

After 56 years of business, This Is It!, which identifies as Wisconsin’s oldest continually operating LGBTQ+ bar, is closing their doors. This Is It! announced the closure in a post on social media.