Along the way, school lawyers are constructing NIL contracts to exert control over athletes without making them official ...

USC All-American and Player of the Year favorite JuJu Watkins has been quite busy on and off the hardwood as of late. From a ...

Former and current athletes at the University of Arkansas at Little Rock will now receive pay for the use of their name, ...

Rep. Gus Bilirakis (R-Fla.) opened Tuesday’s House Commerce, Manufacturing and Trade Subcommittee hearing on college sports ...

Friends of the late Hollywood star Gene Hackman made a telling admission on his status days following his death. Hackman, who ...

Schools want to protect their future rights by "sublicensing" the NIL revenues athletes derive from sponsorship deals and ...

Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.

The USC Trojans have the No. 1-ranked recruiting class in 2026 according to 247Sports. In past years, it may have seemed too early to consider that a major win.

Texas QB Arch Manning landed a new deal with Uber this offseason as he continues to add to his NIL portfolio. The passer ...

Arch Manning is help Uber and Waymo to cover up some interesting lawsuit background after partnering with the companies ...

On the heels of West Virginia lawmakers introducing a bill that would conflict with revenue-sharing limitations in the NCAA’s ...

Texas Longhorns quarterback joined a Name, Image and Likeness (NIL) deal with Uber, and he posted a video to social media on ...