NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent ...

AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts ...

As a highly accomplished commercial leader, James spent 18 years driving significant growth and transformation at the Evening Standard. In his most recent position as chief commercial officer, he was ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation ...

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital ...

Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and ...

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The ...

In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X ...

A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to ...

The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged ...