This Is It!, the city's oldest gay bar, is closing its doors. For many, this isn't just about losing a bar—it's about losing a home.

This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, shut its doors for the last time Sunday.

It's the end of an era. This Is It!, Wisconsin's oldest LGBTQ+ bar, abruptly shut down Sunday with no public warning. "I woke up. I opened my Facebook app. And there the message was. I thought it was a prank,

After 56 years of business, This Is It!, which identifies as Wisconsin’s oldest continually operating LGBTQ+ bar, is closing their doors. This Is It! announced the closure in a post on social media.

This Is It!, co-owned by drag superstar Trixie Mattel, cited the pandemic and street construction as factors in its closure.