Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

The company told investors that its "unhinged and viral marketing campaigns" helped add more users.

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The language-learning app Duolingo announced on Feb 11 that its make-believe mascot, Duo the Owl, mysteriously died; and the internet has been trying to figure it out. That day, a Duolingo ...

the Duolingo owl has mysteriously died. The popular language-learning platform announced on February 11, 2025, that its icon was dead, prompting a ton of questions from app users. Social media ...

Duolingo Owl Dies refers to a promotional campaign and viral marketing stunt by the language-learning app Duolingo, which announced that their mascot Duo, commonly known as the Duolingo Owl, has died.

The app’s icon has also changed to the dead-looking owl, but within the app itself he appears to be alive and well. Duolingo told CNN in an email that it planned to reveal more on social media ...