Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Familiar faces from Super Bowl ads past have returned, like Nick Offerman (Mountain Dew last year, Pringles this year) and Eugene Levy (EQ Bank last year, Little Caesars Pizza this year).

No matter which team you root for in the annual Super Bowl, one thing remains true: You'll be intrigued by the commercials. That is, if you don't mind that you can see almost all of them online ...