Digital advertising is no longer just about stunning visuals or clever taglines. It’s about precision, personalization and performance.

Monica Shah is joining HarperCollins as VP of children’s sales on February 24. Most recently she was VP of sales and sales operations at Abrams. Bonnie Bader has joined Marble Press as acquiring ...

From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B ...

Fundraising isn't what it used to be. The days of walkathons, pledge drives, and charity auctions aren't gone, but they're no ...

These tools simplify the process of creating and maintaining URLs for campaigns, ensuring links are functional, branded, and ...

The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

Revolutionizing Commercial and Logistics Real Estate Marketing with Cutting-Edge 3D Rendering, Tenant Targeting, and Data-Driven Supply Chain Marketing Strategies ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

IPED Consultant Mark Williams talks about AI and Copilot improving operations and changing customer work with Luis Alvarez of ...

Theatrical cinema is evolving. Shrinking windows, hybrid releases, premium formats, event films, Gen Z trends, and AI-driven ...

This isn’t just a nostalgic return to old-school tools—it’s a cultural shift toward analogue in an era of digital overload - ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...