Whoopro, powered by Global Media Alliance, launched a landmark series of events for industry professionals, brands, and ...

Highland Park Senior High School canceled an event that would ostensibly only help children of certain races seek careers in ...

From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a ...

By Ethan Cole, Contributor at TechBullion The Shift from Physical Giveaways to Digital Branding in Live Events For decades, ...

To be sure, it is but a nascent journey that not many have been brave enough to embark on, simply because the costs of ...

A paradigm shift is underway in experiential marketing, thanks to AI. Jason Snyder explains that the technology will change ...

With digital out-of-home ads exempt from the ‘less healthy food & drink’ ad ban coming into force in October, IAB UK’s DOOH ...

I’ve spent a lot of time hopping around different continents—places like Los Angeles, New York, London, Bangkok, ...

Big Group will offer integrated marketing communications, events and experiential activations, brand strategy, and AI, AR and ...

Platinumlist's Cosmin comments on how sustainability initiatives, and AI-driven personalisation are reshaping the experience ...

Publique Agency, a public relations and digital marketing firm with offices in Melbourne and Sydney, has rebranded to ...