Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

The company told investors that its "unhinged and viral marketing campaigns" helped add more users.

The popular language-learning platform announced on February 11, 2025, that its icon was ... hours after Duolingo posted a sly “Say Drake” reference to Kendrick Lamar‘s Super Bowl Halftime ...

Duolingo has also shown it's a keen Super Bowl fan. In February 2024, it revealed how it turned Duo's butt into a viral Super Bowl commercial, following research into what would grab people's ...

The app’s icon has also changed to the dead-looking owl, but within the app itself he appears to be alive and well. Duolingo told CNN in an email that it planned to reveal more on social media ...

Duo the Owl, Duolingo's make-believe mascot, is alive. The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was ...

Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this ...

In the wake of Lamar’s Super Bowl performance ... The official X/Twitter account for educational language app Duolingo was among those to chime in, alluding to the most famous line in ...

To mark Duo's death, Duolingo updated its social media profile pictures and app icon. Days after Duolingo announced the abrupt death of its iconic mascot, the Duo Owl, the internet has been ablaze ...

PITTSBURGH, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Duolingo, Inc. (Nasdaq: DUOL) announced participation at the following investor conferences: The conference fireside chats will be available via live ...

PITTSBURGH—Natalie Glance, Chief Engineering Officer at Duolingo , Inc. (NASDAQ:DUOL), recently sold 2,667 shares of the company's Class A Common Stock. The transaction, which took place on ...