Elon Musk appears be to turning off potential Tesla buyers with his embrace of far-right politicians around the world, analysts say, and the hit couldn't come at a worse time.

The backlash against the electric vehicle company has intensified as the billionaire ally of President Trump exerts his power over the federal government.

Car industry analysts say it's too early to say for sure how much damage Musk is causing to Tesla because so many other factors could explain its current troubles.