What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

In addition to the category he never wants to see again, O’Leary also highlighted a marketing channel he thinks all brands should be contemplating.

Months after the New York Knicks traded away Donte DiVincenzo to the Minnesota Timberwolves in a blockbuster deal, the former Villanova star has once again teamed up with his old college teammates ...

These platforms help publishers, which supply digital ad inventory, better manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Cost-per-click ads can help builds sales and drive incrementality, engaging with and pushing consumers into more high-intent searches or other shopping experiences. For brands seeking deeper ...

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Much of the industry still relies on ad-hoc processes that disappear when ... out of work here in the next two, three years.” High school and elementary school programs are another area of ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

MILLEDGEVILLE, Ga. — The Baldwin County Dive Team continues searching for Chester Upton, a 36-year-old father of four who disappeared Sunday evening while fishing on Lake Sinclair. Upton was ...

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