Established in 1971, IMRB International is a pioneer in market research. IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one of the world's largest consumer insight networks.

Viswanathan was known for her long-standing association with the Indian Market Research Bureau (IMRB) where she was instrumental in starting the Social and Rural Research Institute (also known as ...

She previously worked with Kantar as insights director at IMRB International. A consumer insight specialist with over 15 years' experience, Mukhopadhaya brings expertise in research, analytics and ...