Kantar's owners, Bain Capital and WPP, are considering selling the Worldpanel division for over 5 billion pounds. This ...

AI-generated representative image The digital landscape in India is a dynamic tapestry woven with evolving consumer preferences and emerging trends. Kantar, a marketing data and analytics company ...

New Delhi: Kantar announced the release of its inaugural "India in Search" report, an analysis, derived from data curation of Google search trends, further analysed by mapping emerging themes and ...

An intense summer could spell hope for consumer goods companies in urban markets. But it could pose a test of resilience for ...

according to the latest ‘India in Search’ report released by Kantar. Kantar examined the searches carried out by Indians across more than 400 validated search topics during a one-year period between ...

Landor, a global brand transformation company, has announced key appointments to its Asia-Pacific leadership team. Effective ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...

One in eight online buyers is now a quick commerce buyer. For many players, quick commerce accounts for anywhere between 30% ...

Crompton Greaves Consumer Electricals Limited, a leading name in the Indian consumer durables market, is thrilled to announce ...

Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.

With its latest advertisement and pricing, Pepsi has launched the latest Cola War against rival Coca-Cola. Timed with the Champions Trophy semifinal match between India and Australia, it coincided ...