Then came the worm allegations ... Hood Famous co-owner Geo Quibuyen said his “experience of the Keith Lee effect was less about a spike in sales and more on the social level,” as he ...

Keith Lee, 28, has become a TikTok sensation ... a Sushi bar to temporarily close down after fans speculated they saw a worm in his food. Although Keith stated he did not see anything moving ...

and the “Keith Lee Effect” has been known to make or break restaurants. Lee’s review shut down an all-you-can-eat sushi restaurant in Seattle after his fans alleged they saw a worm move in a ...