That has made the fan base somewhat conspiracy-minded. A notable theory that has sprung up amongst that fanbase in recent ...

After the Lakers traded for Luka Doncic, Jeanie Buss gave her thoughts on why she was proud about it.

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for ...

Jordan Brand released a new ad campaign yesterday ahead of G/F Luka Doncic’s first matchup against the Mavericks since they ...

The House passed a GOP budget blueprint, a step toward delivering President Trump’s “ big, beautiful bill .” In it: $4.5 ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

The eyes of the NBA world turned to Los Angeles Tuesday night for one of the most anticipated games of the season. It marked the first time Luka Doncic faced the Dallas Mavericks as a member of the ...

The Jordan Brand ad sees a character leave Texas behind for California while a hit song from George Strait plays in the ...

Luka Doncic wore the new Jordan Luka 4s ahead of the highly anticipated game against the Dallas Mavericks on Tuesday.

In anticipation for the game, Jordan Brand released a new advertisement, showing someone (presumed to be Doncic) swapping the ...