The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras Indian tribe.

The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the last four years, but why did it take so long to get innovative again?

With Super Bowl LIX officially in the books, the NFL has already started the process of looking ahead to Super Bowl LX by unveiling the logo for the game. The league almost always unveils the ...

Unlike past Super Bowl logos that followed a standardized template with minimal local influence, the NFL and a local New Orleans artist collaborated to create this year’s logo. Here is ...

The NFL generates billions annually as a business entity while all branding activities occur with deliberate purpose. The intentional or unintentional choice of colors in the Super Bowl logo ...

Every year, the NFL releases its Super Bowl logo a year ahead of the game, but something weird keeps happening- the colors in the logo seem to match the teams that actually make it to the ...